How mobile makes print relevant to the app generation

For something that spends more time with us than almost anyone or anything else, the mobile phone can be rather overlooked. Especially by printers.
Less a phone, nowadays, and more of a personal computer, these small conduits to a plethora of possibilities are being utilised by everyone from corporate giants like John Lewis and Amazon to 15-year-old bedroom videogame designers as a way of making considerable sums of money. The developers are capitalising on the fact that the phone makes the consumer a captive audience, ever-ready to be approached and persuaded to spend cash.
Successful as this assorted bunch has been in capitalising on the opportunity, the potential of mobile phones for businesses is actually still woefully untapped. A

Trying to measure the unmeasurable

It’s by far and away the most costly element of a print job, accounting for as much as 60% of the total, yet managing the amount of paper to be purchased and used remains one of the most difficult parts of a printer’s day-to-day role.
Sometimes the problem is self-inflicted, either by the printer or their customer. Take magazine printing, for example. One paper consultant, who prefers to remain nameless due to the sensitive nature of the subject, says that in the publishing industry at least

HP launches new indoor, outdoor signage machines

HP launched 2 Designjet printers for indoor and outdoor signage applications. According to company officials, the latex based 2.64 m (104-inch)-wide Designjet L28500 printer delivers speeds up to 70 percent faster than the to-be -phased -out Designjet L25500 printer, while the 61-inch L26500 is suitable for customers entering the soft signage market. A launch event was organised by HP in Barcelona, where customers and members of the press were invited.

Both systems feature new 792 Latex

Getting the goods with a bit of give and take



Wining and dining clients may now be somewhat frowned upon, but customer relations are as important as ever in straitened times


When was the best time to be in print? It’s a question that’s bound to generate lively pub debate among those in the trade. Around the time movable type was invented would surely have to be up there, particularly for those who also fancy themselves as history buffs. But so too would around 10 years or so ago.


For this was a golden age for print, not only

Brand owners turn heads with print that is packed with good ideas

Who hasn't been tempted into buying or turned off from a purchase purely based on the packaging of an item? Packaging's role in giving products shelf appeal and enhancing brand identity is paramount.

Clever design ideas and innovative new packaging treatments can involve months of client-side preparation and deliberation. A notable example is last year's redesign of Tetley Tea packaging. The redesign plans for some 250-pack variants began as long ago as 2008, and it was described as an

Once the customer saw the sample, they had to have it


Taking a proactive approach to selling special finishes can open customers’ eyes to the great impact they can have – and help open their wallets too



At Drupa back in May, visitors to the Scodix booth took away an astonishing 250,000 samples of output from its range of ‘digital enhancement’ presses. I’ll just repeat that: 250,000 samples. This enormous figure is compelling evidence of the way a decorative finish can elevate a piece of print into something out of the ordinary, something

Papermakers p e r f e c t t h e i r balancing act

First we had carbon-neutral, then came carbon-positive. With the world inching ever closer to a carbon economy it was inevitable that one day the phrase 'carbon-balanced' the combination of carbon offsetting and conservation would enter the lexicon. And that day appears to have come with a growing number of companies from all industry sectors starting to offer carbon-balanced products.

The printing industry has been quick to latch onto the latest buzz term, with printers and paper merchants

A sector cut from a different cloth


Breaking into textile print might seem to be just a case of buying a new press, but that’s the least of it. Nevertheless, the rewards can be big Words



Textile printing in 2012 is big business. A cursory visit to Fespa 2012 or May’s Drupa, not to mention the raft of other specialist events, such as last year’s ITMA, would have presented the humble visitor with a diverse, often startling, array of technology.




Manufacturers such as EFI, Mimaki and HP, to name a few, have

Ignore the naysayers; going green is a win-win for print

Today, you'd be hard pushed to find any print business without at least one environmental accreditation to its name, but that does not mean printers are universally happy about it. Some of the original cynicism about the extent to which green policies actually make a difference still exists and the costs associated with going green also come under much fire. However, this is a short-sighted opinion, according a growing band of eco-evangelist printers, as, far from being money down the drain

Treading lightly: Holistic logistics

Taking a interconnected view of the supply chain will enable printers –and their partners – to improve the overall sustainability of the medium



Whether it involves scrubbing out jam jars, turning off lights or investing in a new low-energy press, few people would deny that, when it comes to the environment, we should all be ‘doing our bit’.

But in the face of increasingly ominous environmental headlines, there may well be some questioning the reassuring simplicity and convenience of

Twelve golden rules for setting perfect type.

Typography is both an art and a science, a delicate balance of creative vision and the technological know-how to reproduce that vision, accurately, in runs of anything from one to hundreds of thousands. There are protocols to be followed, theories to consider and hazards to be avoided. These pitfalls can even ruin a design. Some are worse than others. So, stay on the straight and narrow and take note of type's deadly sins.

Accurate texts

In the beginning, the author creates the words, but the

Find the superhero to make your company soar

Creating a new job role can be just as stressful as applying for one. But your business could seriously boost its ROI by   focusing on people investment rather than equipment investment

In the early 1990s, a design consultant at what was then a computer company in trouble, impressed his temporary employers so much that they created a role and employed him permanently. Nearly 20 years later, that employee, Jonathan Ive, had transformed Apple into one of the world's biggest multifaceted technology

Kodak expects 40% growth in region

Up until December 2010, Philip was regional director sales and vice president, Commercial and Consumer Businesses, responsible for developing Kodak's presence in EAMER across all markets for consumer products and commercial printing operations.

PrintWeek: What's your strategy on Middle East market?

Philip Cullimore: Kodak may well be recognised globally as a market leader but it is a hard fought position that requires concerted innovation and reinvention. These are the fundamental building

Can your vehicles pull t heir weight but pollute less?

With petrol and diesel getting more expensive, and very little sign of the merciless price rises slowing down, it means that the cost of transporting goods is on a similarly unstoppable upwards curve - and greater costs potentially mean higher prices for customers.

Or do they? After all, necessity has always been the mother of invention and with margins being squeezed across the board, printers and other companies attached to the trade are having to come up with new ways to cut costs and get

Large print shops in Oman prefer stocking inventory

The Oman printing industry has started back from 1970s. Before that there was only one printing press for government. There are about estimated 150 printing presses now. The main printers are Mazoon printing press, International printing press, Oman printing, RMP, Al Anan etc. Some printing presses like Al Nahda, Firdous printing press and Oman printers take up export jobs mostly to African countries and it includes stationary and packaging materials.

Supply of materials

In terms of paper and

Grow the profit by sharing the costs

Selling print direct to a consumer can feel as if you have swapped a 10 note for a 5 note and that, for some reason, you're supposed to be pleased about it. You lay out substantial sums for customer acquisition, order processing and customer service tools to secure a sale, and in return you get a nominal sum from a consumer who is by no means guaranteed to offer repeat business.

While some printers can make those figures add up to profit, many are increasingly adopting an alternative route to

T w i t e r 's usual suspects r u le t h e social network roost 2011-07-01 886

Some people think that social network website Twitter is all about sycophants fawning over celebrities like Stephen Fry, while the self-obsessed drone on about what they had for lunch. And, to an extent, they're right. But to limit your understanding of this microblogging phenomenon would be missing a massive opportunity especially if you're a printer.

For Twitter is actually an international platform where nearly 200m users have a multitude of conversations across a massive range of topics

Lowering your bottom line

Print firms are no strangers to the discipline of cost reduction. For years, the industry has been caught between the internet, print management firms and increasingly severe recessions. Budgets have fallen, company sales have been hit and, for many print firms, the only way to stay in business has been to cut costs.

On the downside, this has often involved some tough decisions, with long-serving colleagues being made redundant. But, on the upside, it has also seen the industry innovate like

BasysPrint:one step ahead in UV imaging technology 2011-07-01 887

Belgian prepress specialist BasysPrint has announced a new range of UV platesetters able to handle a range of plate treatments for different applications in a single device. The UV-Setter 450x and 850x, four- and eight-page platesetters respectively, have a flatbed design and include an integrated punch for accurate custom punching before exposure. Both models can be used to image UV plates for offset printing or spot varnishing, magnesium or copper photo engraving plates (up to 10mm thick) for

Bobst to show in Drupa technical advances and innovation

Packaging machineries manufacturer, Bobst Group conducted a pre-Drupa press conference in their Lausanne, Switzerland head office. Bobst presented their innovations and product upgrades planned for Drupa along with live demos.

Sheetfed Business Unit

The presentation was given by Head of Business Unit Sheet-Fed, Philippe Milliet talking about division's current strategy and what developments are planned. Milliet talked about requirements from customers and brand owners which require Zero fault

E p son l a u n c h e s 1 0 0 p r o d u c t s 2011-07-01 888

The Middle East is a very important market for us, and you will see Epson increase it presence there, this is not mere lip service, but an important decision," says Hiromi Taba, president and COO of Epson Europe BV, while talking to PrintWeek MEA.

Epson launched 100 new products at a press conference held at Old Trafford, Manchester in June this year; the largest number of products ever launched by the company in a single year. Epson chose Old Trafford for the event due to its recent

Print managers fac e up to the cross-media challenge

"And the winner of PrintWeek's Most Popular Sector Award is print management!" Okay, so this isn't the most likely of scenarios. But there's no denying that print managers have, over the past few years, made progress in convincing printers of their rightful position within the supply chain.

However, the print supply chain these days is an ever-more amorphous beast, with printers successfully delivering communications in a range of other media. Which poses a dilemma for the print managers

Save cash with better paper purchasing

Want to save up to 1.4% of your turnover, simply by changing the way you buy paper?

Now that may sound like the sort of sales pitch you'd expect from a spam email or mailer but, in fact, it's the outcome of a study by the BPIF's Vision in Print (ViP).

Working with Paperlinx merchant Howard Smith Paper Group HSPG), ViP has set out to demonstrate how smarter paper procurement can shave pounds from paper bills.

The study, which followed the buying habits of five unnamed litho print

Will the digital drive make po st-press Drupa's unsung star?

As another major print show rolls around, the industry is busy assessing exactly what this year's Drupa will be focused on. While no individual theme has emerged as a stand-out leader, there is a feeling that one trend in particular will continue: the increase in digital products at the expense of litho.

This is certainly true of finishing in fact, finishing may well be the sector that most embodies the move towards a digital future. While digital presses have had a place in the industry for

Xerox Emirates settles in IMPZ

Global digital print machine manufacturer Xerox with its local entity for UAE, Xerox Emirates have moved their offices to a new custom-made building in International Media Production Zone (IMPZ), the print media hub in Dubai. The main reason Xerox claims behind this is to build an organisation that is more productive, efficient and easier to do business with.

Inspiration from two sheets of paper
The decision was made in 2007 to move to bigger premises by Xerox and company shifted in

Keep the wheels moving in a changing environment

For our special issue, PrintWeek talks to three very different buyers to ask how their marcomms print requirements are changing and evolving. Their answers throw up some interesting issues and some predictable concerns. Common themes include security of supply and a constant quest for cost-effectiveness in a world of ever-diminishing turnaround times. What's clear is that print is facing an ever bigger challenge as digital encroaches on more and more areas of print.

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