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Going viral: using video to highlight your star quality

 

Dogs chasing deer, David after the dentist and sneezing baby pandas – it doesn’t take a digital genius to realise online video is now (with the latter alone garnering over 190m hits) just a bit popular. 

 

Of course cats dancing the Harlem Shake won’t have much relevance to your average business owner. But these viral videos do give an indication (we’re thinking especially of girl-twerks-upside-down-falls-down-and-garners-15m-hits, here), of just how accessible the medium is even to those without berets, clapperboards or a director’s chair. 

Frequently told to ensure they’re not selling themselves short, print businesses may, then, want to consider making video a key part of their marketing toolkit.

The most important

Internships can deliver much more than just the tea

 

From Monica Lewinsky and that infamous cigar, to the ongoing debate around cheap or even unpaid labour, the subject of internships can be controversial. There have been plenty of headlines in recent months about companies exploiting interns by paying them a pittance or nothing at all. 

Rob Gray 

 

 

September 2013 survey by jobs website Monster found that four in 10 interns didn’t receive the minimum wage – despite the fact that 87% of employers felt interns made a positive

Grow the profit by sharing the costs

Selling print direct to a consumer can feel as if you have swapped a 10 note for a 5 note and that, for some reason, you're supposed to be pleased about it. You lay out substantial sums for customer acquisition, order processing and customer service tools to secure a sale, and in return you get a nominal sum from a consumer who is by no means guaranteed to offer repeat business.

While some printers can make those figures add up to profit, many are increasingly adopting an alternative route to

How to reap the rewards of awards

Entering industry awards helped Screaming Colour to stand out from its rivals.

What is the challenge? Googling ‘commercial printers’ plus a certain city or town is not for the faint-hearted print boss. What will greet them if they’ve entered their own postcode is of course an onslaught of competitor businesses. A probably quite a worthwhile, sobering reminder of how many other businesses potentially offer exactly the same as you, it can nonetheless be a terrifying insight into how

Lowering your bottom line

Print firms are no strangers to the discipline of cost reduction. For years, the industry has been caught between the internet, print management firms and increasingly severe recessions. Budgets have fallen, company sales have been hit and, for many print firms, the only way to stay in business has been to cut costs.

On the downside, this has often involved some tough decisions, with long-serving colleagues being made redundant. But, on the upside, it has also seen the industry innovate like

Dates for your diary: why tech TLC goes a long way

Okay, so it’s honesty time: can you truthfully say that you have completed every scheduled maintenance process on every machine in your print business on the day and at the time it was scheduled? Do you even have a schedule?

And how many times have you put off a maintenance check until the next day to get an order out, but never actually got around to it?
Most people would probably respond positively to the first questions and negatively to the last, suggesting they’re veritable maintenance

Bobst to show in Drupa technical advances and innovation

Packaging machineries manufacturer, Bobst Group conducted a pre-Drupa press conference in their Lausanne, Switzerland head office. Bobst presented their innovations and product upgrades planned for Drupa along with live demos.

Sheetfed Business Unit

The presentation was given by Head of Business Unit Sheet-Fed, Philippe Milliet talking about division's current strategy and what developments are planned. Milliet talked about requirements from customers and brand owners which require Zero fault

Staff perks can be mutually beneficial

While signs that the economy is beginning to demonstrate sustainable growth are clearly welcome, most printers are still too conscious of the need to control costs to welcome the idea of stumping up for additional employee benefits. Indeed, this was never an area the industry excelled in even before the economic downturn.

 

D

ani Novick, director of print and packaging recruitment specialist Mercury Search & Selection, says: “Historically, the print industry has not been particularly

Print managers fac e up to the cross-media challenge

"And the winner of PrintWeek's Most Popular Sector Award is print management!" Okay, so this isn't the most likely of scenarios. But there's no denying that print managers have, over the past few years, made progress in convincing printers of their rightful position within the supply chain.

However, the print supply chain these days is an ever-more amorphous beast, with printers successfully delivering communications in a range of other media. Which poses a dilemma for the print managers

Brands benefit from quality content and print’s power

When customer magazines (or contract publishing titles as they’re sometimes known) first appeared in the 1980s they were rather bland tomes. Editorial standards were poor to non-existent and these magazines so overtly championed the brand owner’s products and services that many customers just cast them straight into the bin.However, at some point in the 1990s a sea-change occurred. Seemingly overnight there was a major shift, with products and services increasingly playing second fiddle to

Will the digital drive make po st-press Drupa's unsung star?

As another major print show rolls around, the industry is busy assessing exactly what this year's Drupa will be focused on. While no individual theme has emerged as a stand-out leader, there is a feeling that one trend in particular will continue: the increase in digital products at the expense of litho.

This is certainly true of finishing in fact, finishing may well be the sector that most embodies the move towards a digital future. While digital presses have had a place in the industry for

How mobile makes print relevant to the app generation

For something that spends more time with us than almost anyone or anything else, the mobile phone can be rather overlooked. Especially by printers.
Less a phone, nowadays, and more of a personal computer, these small conduits to a plethora of possibilities are being utilised by everyone from corporate giants like John Lewis and Amazon to 15-year-old bedroom videogame designers as a way of making considerable sums of money. The developers are capitalising on the fact that the phone makes the

Keep the wheels moving in a changing environment

For our special issue, PrintWeek talks to three very different buyers to ask how their marcomms print requirements are changing and evolving. Their answers throw up some interesting issues and some predictable concerns. Common themes include security of supply and a constant quest for cost-effectiveness in a world of ever-diminishing turnaround times. What's clear is that print is facing an ever bigger challenge as digital encroaches on more and more areas of print.

The National Trust

The

Trying to measure the unmeasurable

It’s by far and away the most costly element of a print job, accounting for as much as 60% of the total, yet managing the amount of paper to be purchased and used remains one of the most difficult parts of a printer’s day-to-day role.
Sometimes the problem is self-inflicted, either by the printer or their customer. Take magazine printing, for example. One paper consultant, who prefers to remain nameless due to the sensitive nature of the subject, says that in the publishing industry at least

HP launches new indoor, outdoor signage machines

HP launched 2 Designjet printers for indoor and outdoor signage applications. According to company officials, the latex based 2.64 m (104-inch)-wide Designjet L28500 printer delivers speeds up to 70 percent faster than the to-be -phased -out Designjet L25500 printer, while the 61-inch L26500 is suitable for customers entering the soft signage market. A launch event was organised by HP in Barcelona, where customers and members of the press were invited.

Both systems feature new 792 Latex

Getting the goods with a bit of give and take

 

 

Wining and dining clients may now be somewhat frowned upon, but customer relations are as important as ever in straitened times

 

When was the best time to be in print? It’s a question that’s bound to generate lively pub debate among those in the trade. Around the time movable type was invented would surely have to be up there, particularly for those who also fancy themselves as history buffs. But so too would around 10 years or so ago.

 

For this was a golden age for print, not only

Brand owners turn heads with print that is packed with good ideas

Who hasn't been tempted into buying or turned off from a purchase purely based on the packaging of an item? Packaging's role in giving products shelf appeal and enhancing brand identity is paramount.

Clever design ideas and innovative new packaging treatments can involve months of client-side preparation and deliberation. A notable example is last year's redesign of Tetley Tea packaging. The redesign plans for some 250-pack variants began as long ago as 2008, and it was described as an

Once the customer saw the sample, they had to have it

 

Taking a proactive approach to selling special finishes can open customers’ eyes to the great impact they can have – and help open their wallets too

 

 

At Drupa back in May, visitors to the Scodix booth took away an astonishing 250,000 samples of output from its range of ‘digital enhancement’ presses. I’ll just repeat that: 250,000 samples. This enormous figure is compelling evidence of the way a decorative finish can elevate a piece of print into something out of the ordinary, something

Papermakers p e r f e c t t h e i r balancing act

First we had carbon-neutral, then came carbon-positive. With the world inching ever closer to a carbon economy it was inevitable that one day the phrase 'carbon-balanced' the combination of carbon offsetting and conservation would enter the lexicon. And that day appears to have come with a growing number of companies from all industry sectors starting to offer carbon-balanced products.

The printing industry has been quick to latch onto the latest buzz term, with printers and paper merchants

A sector cut from a different cloth

 

Breaking into textile print might seem to be just a case of buying a new press, but that’s the least of it. Nevertheless, the rewards can be big Words

 

 

Textile printing in 2012 is big business. A cursory visit to Fespa 2012 or May’s Drupa, not to mention the raft of other specialist events, such as last year’s ITMA, would have presented the humble visitor with a diverse, often startling, array of technology.

 

 

 

Manufacturers such as EFI, Mimaki and HP, to name a few, have

Ignore the naysayers; going green is a win-win for print

Today, you'd be hard pushed to find any print business without at least one environmental accreditation to its name, but that does not mean printers are universally happy about it. Some of the original cynicism about the extent to which green policies actually make a difference still exists and the costs associated with going green also come under much fire. However, this is a short-sighted opinion, according a growing band of eco-evangelist printers, as, far from being money down the drain

Treading lightly: Holistic logistics

Taking a interconnected view of the supply chain will enable printers –and their partners – to improve the overall sustainability of the medium

 

 

Whether it involves scrubbing out jam jars, turning off lights or investing in a new low-energy press, few people would deny that, when it comes to the environment, we should all be ‘doing our bit’.

But in the face of increasingly ominous environmental headlines, there may well be some questioning the reassuring simplicity and convenience of

Twelve golden rules for setting perfect type.

Typography is both an art and a science, a delicate balance of creative vision and the technological know-how to reproduce that vision, accurately, in runs of anything from one to hundreds of thousands. There are protocols to be followed, theories to consider and hazards to be avoided. These pitfalls can even ruin a design. Some are worse than others. So, stay on the straight and narrow and take note of type's deadly sins.

Accurate texts

In the beginning, the author creates the words, but the

Find the superhero to make your company soar



Creating a new job role can be just as stressful as applying for one. But your business could seriously boost its ROI by   focusing on people investment rather than equipment investment

In the early 1990s, a design consultant at what was then a computer company in trouble, impressed his temporary employers so much that they created a role and employed him permanently. Nearly 20 years later, that employee, Jonathan Ive, had transformed Apple into one of the world's biggest multifaceted technology

Kodak expects 40% growth in region

Up until December 2010, Philip was regional director sales and vice president, Commercial and Consumer Businesses, responsible for developing Kodak's presence in EAMER across all markets for consumer products and commercial printing operations.

PrintWeek: What's your strategy on Middle East market?

Philip Cullimore: Kodak may well be recognised globally as a market leader but it is a hard fought position that requires concerted innovation and reinvention. These are the fundamental building

Can your vehicles pull t heir weight but pollute less?

With petrol and diesel getting more expensive, and very little sign of the merciless price rises slowing down, it means that the cost of transporting goods is on a similarly unstoppable upwards curve - and greater costs potentially mean higher prices for customers.

Or do they? After all, necessity has always been the mother of invention and with margins being squeezed across the board, printers and other companies attached to the trade are having to come up with new ways to cut costs and get