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The recently concluded IPEX Digital ME with its low exhibitor and visitor turnout brought a few questions to the forefront. Could the lukewarm response be attributed to the general market sentiment evident in other places as well or was it merely teething troubles expected of any new launch event? A batch of exhibitors, however, expressed satisfaction with closing deals and sale of machinery.

Every business goes through a cycle of peaks and troughs, sometimes within the same financial year. An optimist-read survivor, starts expecting the upswing while facing downswing, invoking the laws of probability and averages.

As we approach the end of 2011, though the markets have not bounced back to 2007-08 levels, pockets within the industry are expanding operations and moving into new territories.

Kimoha's move into larger premises and investments in machinery through the year is a case in point. Papers Worldwide, the distributors of Neenah Papers is another example of year on year growth. So as a die-hard optimist, I say, when the going gets tough, the tough get going.

PrintWeek MEA, being media partners, published show dailies at IPEX Digital. Those who could not attend the exhibition would be able to read about the deals and transactions in our e-newsletters uploaded on the PrintWeek MEA website at: www.printweekmea.com