Increasingly manufacturers, distributors and print buyers are shifting focus to packaging, with the new mantra of introducing technology as a way of value addition and creating a niche among a swarm of competing products.  Manufacturers are researching the commercial viability of interactive packaging - whether in the form of QR codes,  augumented reality, or even wearable technology!  The vastly untapped market and seemingly huge possibilities from digital technology has enthused the print fraternity as another opportunity for multi-channel marketing.
Outdoor signage too is taking huge strides towards the dynamic and interactive content to  effectively reach target audience.  
This issue of PrintWeek MEA, we have special coverage on Kodak’s new demo center in Switzerland and inkjet products from Canon and Océ.
Our Technology Report focuses on the importance of manual proofing as a complement to automatic proofing, proving to be a crucial component in web-to-print jobs. The Products of the Month that we have featured are the PUR single-clamp binding machine with a closed and pressurised internal tank from NewBind Prima and the uncoated inkjet printing papers from Mondi.
Happy Diwali to our readers from the newsdesk of PrintWeek MEA.