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Merely walking on the tried and tested path will not be sufficient if print is to experience another crest. The need of the hour is value addition.   Just treating a job as offset or digital printing does not amount to anything, but every client’s need should be tailor made according to his requirements, budgetary constraints and delivery schedules.  A printshop in current times should be able to walk the extra mile and provide comprehensive solutions.

On another front, this year’s ‘inkjet’ Ipex focussed more on results and applications, while showasing new machines like Konica Minolta’s B2 KM-1; Fujifilm’s Jet Press 720 B2 sheetfed press, Jet Press 540 W web press,  and the Graphium digital label press. 

The silver lining of the absence of some big players like Heidelberg and HP at Ipex is  the opportunity it offers the smaller exhibitors to receive a higher amount of visitor footfalls and interest.

The Better Business feature in this issue of PrintWeek MEA analyses the effectiveness of print for brand building. Print can be used as an additional tool for an integrated cross-media campaign alongside digital technology and online communication platforms.

Our Technology Report unveils the advantages of hybrid inks, like the ones launched by Mimaki and Colorific.  Printers now need not grapple with the problems of solvent and UV for their roll-fed vinyl labels and outdoor banners and signage, but with the hybrid inks can combine the best of both worlds.