There is a distinct trend of increased interest towards digital signage. The endless possibilities and flexibility offered by the electronic media is amazing.  However, for the medium to translate into an additional revenue steam, it has to be implemented and executed correctly.
It’s evident from the potential costs involved that digital signage is not suitable for everyone. The projected migration levels from printed to digital signs over the next five or so years suggest that this is going to be a business area in which printers can’t just dip their toe in the water whenever it suits them. Printshops or advertising agencies should look at integrating digital technologies with conventional options like wide format printing, brochures, flyers, building and vehicle wraps among others, distributing risks and costs.
Our Technology Report in this issue examines the advantages of  technological upgradation, by adopting Web to Print as a means of saving time, increasing productivity and maximising employee value.
Featured as our Star Products are the high volume sheetfed printer for B2 prints - the Delphax Elan, which can print up to 3,750 SRA2 single-pass duplex sheets per hour, equivalent to 500 A4 page images per minute and the automatic system for short run luxury packaging- the NM 100 grooving machine.  So grab your copy of PrintWeek MEA today.