Imagine having your own personal ‘Complete works of Shakespeare’ printed as you sip your coffee, or having your home decor being changed as often as you buy a new mobile phone?  Neither is the idea alien nor extravagant.  The endless possibilities of variable printing or personalization are only limited by ideas coming from the human brain. New developments on the 3D printing front and adding of metallic effects is further enhancing the scope of print. Also, printers can reap higher profit margins by offering multiple tailor-made options.

The new 3D printer from Roland can be used by design schools, for educational purposes, by engineers and in the healthcare field for dental prosthetics and other medical applications.  In recent reports from local media, doctors replaced half of man’s skull  with 3D-printed prosthetic.

Manufacturers like HP are offering enhanced versions of their printers to facilitate mass customization and personalization, giving yet another boost to the industry.

Though core business is the main revenue stream for most printshops, but creative designs and other technology areas also serve to add value and improve the bottom line, if printers can sense and grab the opportunity.  Enhanced processes and upgradations are helping printers differentiate while adding value. If prudence is coupled with flexibility and adaptability, no printshop needs to face the possibility of liquidation and bounced cheques.