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Naturally, every businessman wants to increase profits.  The moot question here is - which way to go? Among the available options are increasing capacity and getting more entrenched in your own market, or backward and forward integration or expanding geographical boundaries with exports.

While many printers are eager to go the export way, its not always necessary that the grass is greener on the other side. Before printshops start budgeting and investing in creating infrastructure overseas, the regional implications need to be factored in. What’s good for the goose, may not be equally good for the gander and therefore much homework needs to be done before venturing into uncharted waters. However, having said that regional expansion has worked for many companies, operating in already saturated markets.  

Another factor that should be definitely considered is that printers should not expect instant results and must remember that it will be a number of years  before they can start counting the returns on their investments.  The company’s potential would also need to be assessed so that while searching for the golden pot at the end of a distant rainbow, they unknowingly should not loosen the grip on their core business strengths. 

So, here we come to the last issue of PrintWeek in 2014, and look ahead to many more exciting events for the industry in 2015, beginning with Sign & Graphics Imaging (SGI) show in January.

 

Shilpa Jasani is the editor of PrintWeek

MEA magazine.