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Those were the days, when printing was ink on paper, when compositors put type together by hand, and a skilled compositor could assemble 2,000 characters or letters in an hour.  Today, a computer can arrange the same number of characters in about two seconds.  Then all customers ever wanted is right price, timely deliveries and an acceptable quality.  While now with technology growing by leaps and bounds, expectations are sky high - lowest prices, jobs delivered yesterday, technology and quality that differentiates from the competitors’ product, value-adds, 3D, life like images, braille and sensory products....the list is endless.

Here comes the question - Is technology the only differentiator? How does one market technology effectively.  It seems nowadays with an overflow of information, buyers are often confused and unaware of the entire scope of this ‘complicated’ technology. And unless this technology is put to its optimum use, it will lead to a loose-loose situation for the print supplier and print buyer.

Fespa 2015 at Cologne, Germany was a successful event from the participants, visitors, new technology unveiled and sales during the show.

This edition of PrintWeek MEA features our thought provoking article on how slack processes and logistics erode any organization’s profits and block the flow of capital.  For any company to be termed ‘successful’, the entire process from winning an order to executing it should be lean, without the excessive baggage of ‘seen’ and ‘unseen’ overheads.

 

Shilpa Jasani is the editor of PrintWeek

MEA magazine.