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CSR - Corporate Social Responsibility, is it only an obligation to be fulfilled by the larger organisations or does it have a role to play in smaller, family owned enterprises like printing and publishing companies? Is corporate philanthrophy an activity undertaken only by the cash rich multinationals or do SME’s also have a duty towards society, employees and the environment? 

So what exactly is CSR? The International  Organization for Standardization (ISO) explains it as - “a balanced approach for organizations to address economic, social and environmental issues in a way that aims to benefit people, communities and society”.

Adopting CSR would also mean tackling workplace and employees occupational health and safety issues, human rights, business ethics, corporate governance and environmental aspects, and not merely restricted to donations for humanitarian purposes  (though the latter is a very important aspect of CSR).  

Earlier CSR notions of philanthrophy have been supplanted by a broad commitment to protecting and improving the lives of workers and communities in which companies do business, leading to worker satisfaction and employee loyalty.

Which means that every organization - large or small has a decisive role to play,  a responsibility to shoulder as members of society.  

For as they say - As you sow, so shall you reap.

 

 

Shilpa Jasani is the editor of PrintWeek

MEA magazine.