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As the most important exhibition for the signage and graphics market segment bids goodbye, a lot of questions are being tossed back and forth.

    Is the investment in Sign and Graphic Imaging show (SGI) worth it? For overseas exhibitors and visitors, questions like - shall we invest in SGI or in local shows?  Did the number of visitors and products sold at the show justify the cost of participation?  Should the timing of the show be any different?  Should the huge investment of money and manhours lead to increase in sale or should a longer term approach, like increase in brand value be taken? 

     Print fraternity, like any other industry needs equal amount of strategic thinking, and utilization of social media and internet forums to develop their profile and reach, something which would not have been possible through traditional channels.

   The companies that will prosper are the ones that have a greater focus on what makes their businesses different and can express that in a compelling way through all available options.   Innovation and differentiation is what will separate the men from the boys.  Only when there is a clear understanding about the target audience and their requirements, can the service or product providers head in a direction that will benefit the customer and themselves.

     This issue of PrintWeek MEA features exclusive coverage of the Sign and Graphics Imaging show along with a host of indepth features, product reviews, news and views. 

 

Shilpa Jasani is the editor of PrintWeek

MEA magazine.