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Printing has the ability to bring brands closer to customers and personalisation can ensure customer loyalty and repeat orders.

Personalisation and customisation is especially popular with food and drinks brands; and social media helps to generate a buzz and create a hype for such products. Novel, creative ways of using this kind of branding can and has proven to be successful in mass market campaigns and for promotional purposes.

Sensing this additional revenue stream, many manufacturers have launched printers catering to this requirement. Heidelberg’s Omnifire direct-to-shape 4D inkjet printer, Xerox’s direct-to-object printer, Xeikon’s 3500, Epson SurePress L-4033AW inkjet label press or the narrow web press from the stable of HP among others.  All these printers have proved their prowess in the personalisation segment. Research suggests that this market is going to boom and ‘future growth will be consistent and machines will adapt and become more mainstream’.  Personalisation almost always leaves a lasting impact on the mind, making it a sought-after meduim of advertising.

This issue of PrintWeek MEA features an interesting article on the waste reducing, just-in-time manufacturing philosophy in our Better Business section; the ‘automation mega-trend’ in the industry is featured in our Technology Report article and the inline digital hot foiling system from MGI and Mimaki’s UJV55-320  are our Products of the Month.

 

Shilpa Jasani is the editor of PrintWeek

MEA magazine