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Prasanna Naidu, general manager of Dubai Printing Press LLC in conversation with Venkat Raghavan, shares his printing experience and narrated how the printing industry took the transformation in the last two decades.

Hailing from India, Prasanna Naidu completed his schooling at Bank Note Press Colony, Dewas in Madhya Pradesh. Later, he did his degree at the Institute of Printing Technology in Mumbai, India. After completing his education in India, he decided to start his venture in the same printing industry and joined a printing press which later helped him to come to UAE.
Naidu briefed about his career, “Since my father worked in the Currency Printing Press for almost 38 years, he suggested that I pursue an education in printing which made me join the Institute of Printing Technology in Mumbai at JJ School of Arts Campus, India and finished the same in 1995. After completing my degree, I joined Vakil & Sons as a Management trainee and initially worked in various production departments. Later, after seeing my passion towards the job, the owner requested me to join the marketing department. I had the privilege of working with prestigious clients like Unit Trust of India, Life Insurance Corporation, Bombay Dyeing, Larsen & Tubro, Arthur Anderson & Co. for their Annual Reports and Budget Reports. Apart from this, I was doing retail sales of greeting cards during festival seasons. My sister suggested that I to come to UAE and a very dear friend of mine helped me secure a job in a printing press. In 1998, I came to UAE and joined Modern Graphics Printing Press as an estimator and worked my way up in various positions like Supervisor, Customer Service Executive, Sales Executive and then Sales Manager. Later in 2010, I joined Al Reyami Printing & Publishing as Business Development Manager and then worked as a Divisional Manager. In 2014, I got the opportunity to join the prestigious Dubai Printing Press – Part of The Khalifa Juma Al Nabooda Group as a General Manager.”

HIGHLIGHTS
● He has a professional printing qualification which is lacking with others
● They have recently redesigned their website
● The Printing Press has more than 85 employees

He further added about the printing press, “Dubai Printing Press was founded in 1963 under the leadership of Khalifa Juma Al Nabooda, we take pride in establishing one of the first printing presses in Dubai and this was the first business venture for our group. Centrally located, we boast a multitude of print machinery some of which dates back to the ‘60s. We are a full-fledged printing house backed and supported by a team of production experts, sales executives and press specialists. Having been at the forefront of the industry for over 50 years, our client portfolio encompasses a diverse selection of industries from government, finance, manufacturing, construction, retail, education, healthcare & hospitality. We believe in building lasting relations with our clients, suppliers and employees to be paramount to our success. Currently, we have more than 85 employees and there are some employees who were there with us for more than 30 years. We believe in business ethics and don’t deviate from it. Mainly, we don’t take jobs for the sake of running the machines.”
Speaking about the changes in the printing industry trends, he added, “Things have changed totally in printing, earlier when an artwork is received, the process starts with progressive proofing and many of them may not know what it is. In general, the colour separation house does this progressive proofing and sends it back to the client for confirmation and finally we start the printing process. Over the years, the progressive proof and films have disappeared. Now, everything is done in printing press. We’ve never imagined there could be a process where plate can be made without film. Also, we have never imagined that without a plate we could print in big machines like iGen5 and Kodak Nexpress which gives almost equivalent quality to offset printing. Conversely, printing technology remains the same event hough many new machines have come. However, the need for printing some of the products has reduced due to the change in market necessities. For instance, the seasonal business has come down drastically while earlier we were doing enormous business through it.”
Talking about his family, hobbies, interest, and memorable moment, he added, “I have two daughters: Prasitha and Rahitha and they are pursuing their primary education in Dubai. My wife Kavitha is a classical dancer with a masters degree. I am a big fan of cricket, basketball, and love watching movies. Once I complete all my duties then I would like to start an old age home for the needy. Memorable moment was the day I joined DPP where I got the opportunity to work under the leadership of our Chairman H.E. Khalifa Juma Al Nabooda and other Directors.”
Narrating about his company credit period, employee benefits, and plans, he added, “We normally offer credit period of around 60 days to the customers and strictly adhere to the business ethics by following the policies where there is any change we get prior approval from management. Since there is no bureau to govern the credit defaulters, we do our own credit checking through resources. We have been giving insurance before the insurance was made mandatory. We always wanted to create an environment which makes the employees feel like they are in their home.”
Signing off, he said, “We should not invest heavily and investment has to be made only on needy basis. Likewise, we should try to cut down the expenses and need to give close watch on credit.”