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Sunil C Thomas, managing director of Idealsun Group of companies, Sharjah in natter with Venkat Raghavan, shares his opinion about the current printing trends and explains the market opportunities in the coming years.

Formerly from India, Sunil C Thomas did his schooling in Government high school in Puliyur, Kerala. Later, he went on to pursue his Bachelors degree from Kerela but due to financial situations he couldn’t pursue his education which led him to shift to Kanpur. In Kanpur, he got a job as auditing assistant in a firm which made him to continue his degree in economics. His dedication towards education made him to do both the work and education simultaneously. Finally, he came to Dubai in 1996 and with his experience he started his own group of companies.

HIGHLIGHTS
● The company was started with two employees and attained this level
● The company is planning to apply for ISO in the coming year

Talking about his career, Sunil C Thomas, managing director of Idealsun Group of companies, commented, “Basically I am graduated in Commerce and I started working in the year 1990 from Kanpur city in Uttar Pradesh, where I worked as an Accountant. Apart from this job, I have worked in few companies in Kanpur which allowed me to get some good experience. Later I shifted to Sharjah in the year 1996 through one of my known acquaintance. I started as an accountant in UAE and my first job here in Printing and Advertising Industry. Then I gradually shifted my attention towards sales and marketing. Due to my continuous efforts to achieve self defined goals I progressed to the level of sales manager.”
Speaking about the growth of Idealsun Groups, he added, “I started my first entrepreneurial venture in form of Ideal Graphics in year 2008. This venture dealt in printing and advertising, the same field where I had an experience of 12 years. With continuous efforts and efficient management now we are a group of companies. We have clients all over Middle East, Africa and Europe. The complete efficient and quality service providing ability has given us such a wide range of customer base. The group includes Al Basil Printing Press LLC, Al Basma Graphic and Al Rolla Graphics as well. I enjoy a good rapport here in Sharjah among my Customers and also among my Suppliers. I believe that hard work with efficient management always pays. Though it may take some time but then we should always believe in ourselves and work we are doing. Apart from this, we are starting a shopping mall in central part of Kerala, India and also we are planning to venture into food industry and eco-friendly farm house. In addition, we are looking to diversify our business into other segment.”
Talking about the challenges and advantages in the industry, he added, “Meeting the customer expectations are one of the biggest challenges that everyone faces in the industry but we believe that if you have a professional team then you would be able to meet the deadlines. The interesting part is that every day you will see new jobs which would allow you to learn continuously. However, you need to have creative ideas to keep you on track with the current market requirements. The market has already attained its saturation level and you need to diversify well into other areas of industry to fetch more business in the coming years.”
Speaking about his family, “I am married to Shiny Sunil and have two kids who are currently pursuing their education and staying along with me in Sharjah. My wife is also a postgraduate in Arts and also managing partner in Idealsun Group. Our first company in the group was started on her initiatives and she was the one who was handling it fully before I join the board in full-fledge.”
Speaking about the company expansion plans, employees, business, credit period, he said, “We always believe that customers are important which is why our company tag line is ‘Printing your vision’. Currently, we are analyzing the market and in accordance to the market requirement we will be investing in other industries. Apart from this, we are planning for ISO in the coming year which would allow us to go step further. We never thought of venturing into packaging industry as it is already crowded with number of players. In addition, the margins in the packaging jobs are very less compared to other industry and mainly it requires a huge investment where the return of investment period is too long. We strongly believe that if you have the best employees you would continuously receive success which is one of the reason we attained this good level in a short span. Again, we don’t treat them as just employees and we went one step further by treating them like our own family. In addition, we do have regular celebrations for every occasions irrespective of religion. We do around 10% of business to international clients and rest in local market. The current period is around 60 to 90 days but nowadays we are able to get only 50% within these period and rest is getting dragged a little.”
Signing off, he advices everyone to calculate the needs of your business before investing.