How did you get into printing?
I joined Xerox 22 years ago as a graduate recruit and I just never left!

What do you like most about your job?
That I’ve never experienced the feeling of not wanting to go to work. I love my job.

What is the worst thing about your job?
When I’m not delivering results to expectations.

What is your dream job?
Being the manager of an English football club.

What do you like about living in the UAE?
The diversity of the people and the cultures.

What makes you laugh?
British comedy like Fawlty Towers and Gavin and Stacey.

What is your favourite film?
I’m not a big movie buff but I enjoyed Mamma Mia.

If you could change anything in the world, what would it be?
Commercialism and the way people focus only on money.

If you could print anything, what would it be?
The Programme for the Soccer World Cup 2010.

Where would you go if you could time-travel?
Ancient Egypt or Mexico.

What genre of music do you like?
All sorts. Being a father has diversified my taste in music.

What is your greatest luxury?
Time. One must make time for one’s passions.

What is you most embarrassing moment?
Being picked up by the wrong person at the airport and actually going with them!

Life is....?
Serious fun.

“In super-wide format, most customers are happy with process colour,” says Schinlever. “But there’s definitely interest from the flexo, screen and narrow-web side.”