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Isra Middle East has installed a Heidelberg Speedmaster SM52-2.

This according to the company’s client service manager, Zafar Amerjee.

The machine, which was purchased in November was installed at the Sharjah-based printing press in June.

Amerjee said: “Isra Middle East focuses on printing corporate greeting cards. Initially, we were using a GTO52 but we found that we were not getting the desired print quality from this machine so we invested in a SM52-2.”

Amerjee told PrintWeek MEA that although the corporate greeting card market had slowed in the last year he was confident that it would pick up in the new year.

“We can only keep making the best possible greeting cards and hope that business picks up again next year.”

Amerjee added that Isra Middle East has also recently been appointed as the UAE agent for Z-CARD. Z-Card are global specialists in the rapidly growing marketing sector known as PocketMedia.

This sector is effectively the print equivalent of mobile media providing cost effective, targeted and user-friendly print communications specifically designed to be kept on person for ease of reference.