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Canon Middle East to focus on Vertical Markets with significant Production Print growth because of IPEX Participation.

Talking to PrintWeek MEA, Ayman Ali, product manager, CBS marketing department, Canon ME said: "We expect big number of Middle East clients visiting to the show, with expected 40% to 50% increase compared to last IPEX. This Ipex is more important as clients are looking forward for cost efficiency, productivity and smart applications. In addition to technology, the focus this year won't be on products but on how to use the products."

Canon ME is also aggressively planning to target different vertical markets. "We are working on banking, government and universities etc. with our 'Essential Business Builder' workshops. Last year we had programmes in UAE and Egypt. And this year we had one program in Lebanon on 9th of March. There were around 20 to 25 commercial printers who got training from non-Canon independent consultants. The feedback was very good as it was easy for offset printers who participated to understand the use of digital printing," Ali said.

The next program is planned in May for Saudi Arabia and in second half for Egypt.

Ali said that there would be business builder programme running during the show in Ipex. "We will be showing new ideas in the show e.g., variable data printing, what is required and how to use it. Many printers still think digital is for very short run, in which they are using only small part of their digital printing investment," he said.

Canon is having their largest stand in the Ipex this year measuring 2000 sqm in hall 10. It will be divided clearly into zones 'tailored to needs of graphic arts and central reprographics department (CRD) customers.' There will be range of professional print solutions, which includes several imagePress colour and monochrome presses, many running with customer jobs with Helix production workflow. There will also be the first international showcase for imageRunner Advance Pro light production series and new 'Leap' crosses media campaign for printers.