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Agfa Graphics participated at the Sign and Graphics Imaging Show with its full portfolio of products ranging from the RIP over print (printing machinery) to cutting (finishing machinery). The manufacturer used SGI as the global launch pad for its automatic cutting and finishing plotter Acorta.

 The Acorta cutter (cutting speed of 102 m/min) helps sign and display printers turn printed rigid and flexible media into finished decoration, containers and banners.

Commenting on Agfa Graphics’ philosophy, Kristof Van Cleemput, global communications manager said: “Delivering POP/POS materials is more than just printing on the right substrate. With the Acorta, our customers can add an extra in-house finishing step. Rendering, printing and cutting in one workflow allows them to be more productive. This extension of our portfolio fits in our strategy to offer fully integrated solutions that are developed to work together seamlessly so as to achieve the highest efficiency. In addition, these solutions are driven by a powerful beating heart, which is our workflow software. Commercial printers already using Agfa Graphics products and contemplating entering into the signage industry can easily integrate their conventional and digital workflows with our Apogee solution, which runs every device from a single interface. Sign and display printers looking for a dedicated workflow can go with our Asanti solution.”

Adding to his colleague’s comments, Dominiek Arnout, VP inkjet said: “The market is consolidating and 100% secure runs that eliminate mistakes and minimize the time between RIPing, printing and cutting are the need of the hour. We are organizing Red Carpet events, where key customers are introduced to Agfa products. We are studying the dynamics of this market, which is very vibrant, and we have ambitious plans for the Middle East region. Agfa Graphics is on the path of growth and this region presents an opportunity; there is a huge know-how and installation base here and we try to leverage that.”

Added Van Cleemput: “Dubai 2020 is creating a buzz which will certainly reflect on the sign and display markets, creating more customers for us. Agfa Graphics will be a one-stop-shop in the UV arena: from printers, ink and software to media and peripheral equipment – with a focus on automation and new applications.”

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