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OKI invited a select number of press and analysts to witness their new launch and discover how OKI is helping business to "Make a Big Impression". The event happened at Conrad Hotel, Dubai on December 7. During the event they launched a new range of colour printers and multifunction printers (MFPs).
Talking about the printers and MFPs, Mathias Militzer, vice president (META), OKI Europe Ltd, commented, "The new portfolio is designed to change perceptions of what a printer can do for businesses and organizations. We are encouraging customers to take a fresh look at the potential of these affordable devices to help them build their brand, save time and money and enhance productivity. They can also help develop a streamlined and secure document workflow and management, enabling them to enjoy the benefits of a digital organisation. This launch marks a major renewal of our colour product range, opening up new market possibilities but also strengthening our core market provision."
He added about the smart printers, " OKI’s smart printers enable every business to maximise the benefits of a digital transformation and so become more efficient and competitive. It will help to streamline workflow and keep digital documents organised and secure, but also accessible."
After the event, the visitors were taken separately to experience and feel the features from all the displayed machines in batches.