In partnership with regional designers, HP participated at this year’s INDEX exhibition and showcased its revolutionary technology that caters to the interior design industry. At the trade show, HP collaborated with international design company, Robin Sprong and local designer Manal Bassay, founder of Fiore Nero Interiors, to artistically showcase its technology to visitors.
HP’s end-to-end solution allows customers to add their unique designs to 3D renders on HP’s Sprout Pro to see how their creation will look before printing on HP’s latex printers, which can then be easily applied to walls, floors, furniture and any appliance.
Ernest Azzam, Regional Business Manager, Large Format Printing Middle East, Mediterranean and Africa HP Inc. stated: “Designers and architects are looking for innovative, environmentally friendly and safe ways to create, think big and offer clients a new personalized service, which is now available through digital printing. Our Latex technology allows any color, pattern, photos to be printed and applied as décor or wall covering, which we have already sold to companies in the UAE, where interior design spending is up to Dh300 million.”