HP has launched its first home-grown print and cut units with two new dual-device wide-format machines that were given their European debuts at Fespa.
“This is a complete HP solution, with a printer and a cutter, with an integrated workflow,” said Jordi Casas, EMEA large-format production category manager.
“So, we are taking the whole workflow and making sure that the customer can control all the elements. So rather than end-users having to manage one printer from here and a cutter from somewhere else, now we can make sure the experience is well controlled, under the same workflow umbrella.”
Prior to the introduction of the new Print and Cut series, HP worked with third-party partners for cutting devices, something it will continue to offer if requested by customers.
“What we’re doing is adding another option for customers, an HP option,” said Casas.
While the new HP-built cutter is a standalone unit, it will only be available to purchase as complete print-and-cut system with a Latex 300 series printer, at present Casas said HP has no plans to sell the cutter separately.
The new cutter has a maximum diagonal cutting speed of 1.13m/second with 3 G diagonal acceleration. It features a drag-knife with TurboCut and tangential emulation modes offering a cutting accuracy of +/- 0.25mm and a cutting force of up to 400g.
The print engines are the same as the as the existing 48sqm/hr HP Latex 315 and 50sqm HP Latex 335 printers.
“What we have done is put effort into the workflow and RIP integration, so that the solutions come with a ‘RIP in a box’, if you like, all fully integrated.” The RIP automatically generates printed barcodes that can be read by the cutter to ensure seamless production.
According to Casas, HP primarily opted for dual device print and cut units, as opposed to an integrated single device, because running the printer and cutter independently in parallel offered a productivity boost of up to 50%.