Digital Factors FZCO, one of the leaders in identity card printing solutions across the Middle East, Africa and South Asia region,  announced the launch of a new brand of card printers in the UAE at an event in Dubai which was attended by media persons. The new brand named DF marks the 1st entry of a UAE-brand in a sector crowded with brands from the US and Europe. During the event they unveiled their DF150, DF250, DF350 & DF350L.
Mohammed Zaheer, group general manager at Digital Factors, said, “We have been part of the ID card industry for a long time now. Over the years, we have designed and executed some of the most prestigious smart card solutions for various clients across the region. With UAE taking the lead in providing smart governance in the region and beyond, we see a further demand for solutions that can be stored and accessed from a card. This trend, according to us, will only grow. This lead our thinking to launch a new brand of card printers from the UAE.”
“We are very pleased to partner with Entrust Datacard, a known leader in the industry. The combination of Entrust Datacard’s innovative product line along with the ultimate identity platform and Digital Factor’s immense experience and market share  in the MEASA region has given rise to some high performing digital printers. Our ability to deliver exceptional service, support and range of diversesolutions to meet customer card programs in many industry verticals has been unmatched in providing the best service to our customers,” he added.