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SGI Dubai organizers announced that they have sold out 57% of the total capacity even before 5 months prior to the show. The 2017 edition of the show welcomed over 400 global exhibitors from across 36 countries spread over 22,000m2 and registered over 40 new exhibitors. The 2018 edition of the show will be by far the largest showcase since the inception of the show approximately 20 years ago. “We are delighted by the response that we are receiving from the exhibitors which is not just from the region but from across the globe. The region is investing heavily on infrastructure, several large retail establishments and also themeparks and amusement sector.  This is one of the many reasons for the new overseas exhibitors to sign up earlier to capitalise on the strategic locations within the show. Another key aspect that we can identify is the growing importance of the mega Expo 2020 event, which will need a lot of investment in the signage space,” stated Sharif Rahman, CEO, IEC.