HP participated at The Hotel Show by showcasing new technologies that are empowering hotel designers and manufacturers to re-imagine new possibilities with printed decorations.
Ernest Azzam, regional business manager, large format printing, Middle East Mediterranean & Africa, commented, “This is the first time we are participating in the hotel show. We wanted to show that what we could do with LaTeX technology to the interior designers, owners of facility providers, and much more. The hotel industry in UAE is doing well and that too 2020 is around the corner we are expecting more from this segment. Again, we are pushing towards interior decoration market for the last couple of years and that is why we even participated in last year Index event in Dubai. We are partnering with the industries leaders and interior designers to market our product.”
Edward Ponomarev, GM, global business development, added, “Our new Sprout Pro software allows customers to add their unique designs which let them see how their creation will look before printing on HP’s latex printers. There are several persons can visualize but regular persons cannot so our software helps those to visualize the design. The software can be used to various industries irrespective of any limitations.”