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The pop-up exhibitions by Arjowiggins held at the Concrete at Alserkal Avenue, Dubai from 26-28 September. A special preview was arranged for the media and important persons on the first day evening. During the three day event they showcased over 150 projects printed worldwide in 2016 on Arjowiggins’ creative papers.
Christophe Balaresque, luxury brands & marketing director at Arjowiggins Creative Papers, said, “The original idea sparked in 2014 but the 1st event went was kept on 2015 with the printed samples which was made in the last 12 months. Dubai is one of the luxury places in the world and that is why we kept our event over here. As a marketing director I observe the evolution of the society and how people are communicating together. Through this event we wanted to show the customers and particularly the designer that what can be done from our products. Again, we wanted to regenerate the curiosity of the designers and surprise them with our ranges. I believe that expressions, emotions and feelings can only be offered through the papers and that is one of the reasons we are showcasing the samples.”