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HP has announced that it will be launching a new platform for  custom-fitted and individualized footwear through 3D scanning, dynamic gait analysis and manufacturing technologies.  Named FitStation, HP claims that it is the next step in the company’s journey to reinvent how the world designs and manufactures with commercial 3D technologies.
FitStation powered by HP is a hardware and software platform that captures 3D scans of the foot, foot pressure measurements, gait analysis and volumetric 3D scanned data to create a one-of-a-kind digital profile of each foot.
“FitStation is a truly disruptive platform that will improve people’s lives and change the way people purchase footwear and shoe insoles,” said Louis Kim, global head of Immersive Computing, Personal Systems, HP.  “We are reinventing the footwear shopping experience, bringing a level of customization never before seen. We are stitching HP’s capabilities in 3D scanning and 3D printing to bring this Blended Reality vision to life and are working with leading partners within the footwear industry to develop this revolutionary platform.”