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Canon Middle East has signed with United Electronics Company (eXtra), as a strategic partner for Canon Office Personal Products (OPP) in Saudi Arabia.
“The Middle East is undergoing a largescale transformation, and Saudi Arabia is at the forefront of this change. People in KSA are technologically advanced, and with a connected young population, the country will continue to lead retail consumption, thereby contributing to economic growth. Together with United Electronics Company (eXtra), Canon Middle East will create unique consumer retail experiences through ‘eXtra’s’ large network of stores in the kingdom. This partnership is a testament to our commitment to Saudi Arabia, in the form of creating economic opportunities,” said Venkatasubramanian Hariharan, business unit  director, B2C, Canon Middle East.