Paperworld Middle East 2018 slated to be held between 27 February – 1 March 2018 at the Dubai International Convention and Exhibition Centre has added new features to the annual event to include 'The Green Room', a dedicated section for environmentally friendly products with ‘eco-credentials; Gift Articles, a specialist area for corporate promotions and end-user gift items; and a series of one-day seminars highlighting the latest industry trends and developments.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “The Middle East and Africa remains a major market for paper, stationery, and office supplies, with international manufacturers viewing the region as a key customer base with high demand for printed media products.
An added benefit for exhibitors at Paperworld Middle East is that they can leverage its enviable advantage of being located in Dubai, the trade and commerce hub of the entire Middle East and Africa.
Upcoming events such as the Dubai Expo 2020 will further enhance the Emirate’s international reputation, which will have  a knock-on effect on all industries, including paper, office supplies, and stationery."
Returning features include the Playworld Pavilion, presenting the world of kids’ toys, games, and children’s lifestyle products; and Wrap Star - the region's only gift wrapping competition.