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Liberty Printing Press (LPP) new digital division multiplies their opportunities with the Xerox Versant 180 Press. The new division called 'Print Shop' is located in Ajman which is a fully fledged, standalone operational unit, and a proud part of LPP. Liberty Printing Press is one of the leading print solution companies in the Middle East integrating a design studio, offset printing press, screen printing unit and a full-fledged packaging and production house.
Sharing their reasons for opting for a Xerox digital press, Ritesh Mukundan, proprietor – Print Shop, Ajman, said, “We were evaluating the most suitable mid-segment digital press with latest technology and advanced features and after evaluating all the key digital presses in the market, we were finally convinced with the Xerox Versant 180 press. The easy to use built-in automation for every day functions such as colour management, media management, setting up paper for optimal printing & full-bleed inline finishing makes the Xerox Versant the most suitable choice.”
On the efficiency, he further added, "Xerox Versant 180 press produces print jobs quickly, so this reduction in turnaround time of jobs helps with the production; it optimizes output and minimizes the unit costs. The Xerox press also provides reliability, quality & remarkable colour consistency which are very important to meet our daily deadlines. This investment will allow us to expand our Ajman digital unit.”