As the adoption of managed print services (MPS) garners momentum in the Middle East, opportunities are opening up for partners to target the SMB, midmarket and enterprise segments.
The high level of responsiveness among small and medium businesses (SMBs) and large enterprises in the region regarding the benefits of MPS has greatly upped the stakes in the adoption of these services in the Middle East market. The Middle East and North Africa (MENA) MPS market is driven by the strong presence of major managed print service providers and leading copier and printer manufacturers.
According to global market intelligence company Transparency Market Research (TMR), the worldwide market for MPS is poised for a strong compound annual growth rate (CAGR) of 14.8% during the forecasted period from 2015 to 2024.
Mohamed El Bahrawy, business operations director, Canon Middle East, said the region has witnessed a steady growth in organisations increasingly relying on specialist third party providers for MPS. “We have seen strong and steady growth in MPS in the Middle East and Africa (MEA) region, especially in the UAE, Saudi Arabia, Jordan and Lebanon,” he said.