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Tony Bssat, printing category manager, HP, said, “During the 38th edition of GITEX Technology Week, we provided visitors a glimpse into the office of the future by showcasing our end-to-end services for enterprises in the UAE. These services will highlight HP’s offerings in Managed Print Services (MPS) and Device as a Service (DaaS). Both play a critical role in enabling enterprises to benefit from increased productivity, automated delivery of supplies and increased service efficiency. In HP, we reinvent all the time and we always have new products to launch in events. Solutions are our main focus. All our products are tailor made which would allow our customers to save cost, secure data, and to streamline the whole printing process. The channels are our backbone and we are investing heavily in channels. Our main focus is on the SMBs and especially on Managed Print Services. Soon we are planning to launch HP smart service device which will help our customers to enhance the printing services. End-to-end solutions are our main focus; MPS and security are part of it. Today, we are the only vendor who is able to secure the three pillars of the printing industry that is data, device and documents. Last year, we launched Sprocket and it’s one of the innovative products in the market. We always invent printers to cater the requirements of the market. We believe copier segment to grow and today we are one of the largest vendors in terms of portfolio where we cover every single level of segments from small to large. I strongly believe that the Expo 2020 will create huge opportunity for overall region. I trust that 2020 will be a differentiator; like an era before 2020 and an era after 2020. Today, the security of the devices is the greatest threat so we address them appropriately with our solutions. The companies are thinking that printer has nothing to do with security but they need to remember that the device is having the same components like computer so there is a huge threat and it has to be addressed by them. However, through our solutions we will be preventing, detecting, and recovering all these threats.”