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InSoft Automation from Chennai city, India, hosted a Print Software Conclave at Shangri-La Hotel, Dubai on April 08, 2019. Imp Software was launched in 2011. It set a new direction in layout planning & estimation. Currently has a global clientele centered in Europe, and the Americas. The software can be merged into an existing MIS system or can function as a stand-alone system.

“When established printers in western world bought ‘Imp Software’ despite having solutions from well-known brands in imposition & nesting for commercial & packaging printing, we planned to bring benefits of our unique software to the print industry in Middle East,” said Santosh Mulay, VP, InSoft.
Keynote address by Harsha Paruchuri, a 3rd-generation owner of Pragati Offset Printers, India, gave a speech by enlightening the audience on selection and implementation process of SAP-ERP in 2007 in his company. Harsha is graduated from Rochester Institute of Technology. He spoke comprehensively on topic – “choosing MIS/ERP solutions & integrating innovations”.

The second speaker Santosh Mulay, shared his experience of working with some brilliant brains from IIT, Madras and shared his opinion on difference between automation and optimization. An aeronautical engineer from IIT, Madras was a lead developer of unique software “Imp” with  new methodology creating sensation in western world bagging  InterTech Technology Award by printing industries of America.

After the coffee break, Vijayandhran Ganesan, CTO, Express Pack Print, Dubai shared his methodology of identifying bottlenecks, searching and evaluating the solutions and finally selecting and implementing them successfully. He gave point by point direction for successfully improving and managing systems like google maps. He emphasized how Imp Software has made sales & estimation department independent of prepress and CAD department till order is received. He also highlighted the accuracy and speed with which hundreds of product estimates can be created and quotes sent to customer in one or two hours.

Technical focus session with participation of entire audience was concluded before lunch. Post lunch they had a demo about their software for the interested visitors. InSoft also introduced their partner in UAE region, Anil Kumar of Bab-Al-Rayan, at the event.