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DTM Print, an international OEM and technology provider for specialty printing systems, formally introduced the Primera RX500e colour RFID label and tag printer to customers in Europe, the Middle East, Africa (EMEA).

Introduced last year, RX500e is a full-colour, on-demand RFID built-in label and tag printer. Labels are printed, encoded and verified in a single pass. Finished labels are then cut with the internal guillotine-style cutter and dispensed one at a time. The built-in UHF RFID reader/encoder module is supplied by Honeywell.

RX500e is now available through authorized DTM Print resellers and distributors in the EMEA region. Andreas Hoffmann, managing director at DTM Print, said, “Printing full-colour RFID labels and tags adds a new, value-added feature to the technology. With RX500e, you can add colour coding, graphics and high-resolution photos to RFID labels and tags. With colour, you are essentially adding an extra layer of accuracy and safety in applications such as medical file folder labels, visitor badges, photo wristbands and specimen tracking labels.”