Algeria based Général Emballage was selected for the “Trophée de la production” (Production Award) by the Euro-Development SME programme out of 450 candidate companies.
Général Emballage specialises in the production and conversion of corrugated board, producing 60,000 tons annually. The company also exports 12% of its total production capacity, with plans to increase this quantity to 20% by 2014.
Général Emballage’s manager, Ramdane Batouche says, “We pay close attention to any shifts in the market and our customers’ needs, and pursue our aim of staying constantly up to date in terms of production capacity and technological advances.”
In 2012, the packaging company purchased precision die-cutting machines from Bobst, the Masterflex-L and Mastercut 2.1, becoming one  of the ‘first companies in North Africa’ to own such precision machinery.
“We selected Bobst on the basis of the quality of its equipment and the service it provides,” states Batouche. “The company can send rapid assistance from Tunisia in the event of any problem on a machine. This was also what made BOBST stand out from other machine producers. Our business spans a range of sectors, in particular the agri-food industry which accounts for 45% of our sales volume. Général Emballage’s customer base includes several international enterprises, such as Coca-Cola, Henkel, Cevital among others.”
The 710-employee strong company also owns the Lyon brand,  3 SPO 160-Vision, 5 Autoplatens and 3 folder gluers installed in their 3 production sites in Akbou, Sétif and Oran. In 2011, their annual turnover was €43 million, before rising to €57 million by the end of 2012.