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HP launches new anti-counterfeiting strategy in Africa, the “Three-pronged” strategy involves creating awareness, enforcement and product packaging.
HP cartridges are now protected with security technology such as holographic properties and Quick Response (QR) codes which enable customers to validate the product using a smartphone or HP’s website. Furthermore, HP Authentication Software, which can be downloaded from HP’s website, offers support to customers so that they know not to choose counterfeit cartridges, should the software detect anything unusual, it will warn customers with messages and also advicee what to do next.