Koenig & Bauer invited representatives of the Egyptian print industry to seminars in Alexandria and Cairo. The seminars were organised together with the Bibliotheca Alexandrina in Alexandria, the Egyptian Chamber of Printing & Packaging Industries, the German-Arab Chamber of Industry and Commerce, and the drupa trade exhibition.  
In his opening address, Prof. George Nubar, head of the printing section and board member at the Chamber of Printing and Packaging Industries, reflected on processes of change within the print industry and the interactions between digital content and conventional printing technologies. Sven Strzelczyk, sales director at Koenig & Bauer, presented an overview of the Koenig & Bauer Group and spoke about the challenges facing the print industry in these times of digital transformation. Further elements of his presentation focussed on solutions for packaging production, possibilities to shorten makeready times, and Koenig & Bauer reference users in Egypt and the Middle East. Patrick Masson, managing director of KBA-Iberica, also provided information on post-press systems, and the flat-bed die-cutters offered by Koenig & Bauer.  
Sidhom was appointed to handle sales and service in Egypt on behalf of Koenig & Bauer’s sheetfed offset division.