With digital printing volumes  growing in Egypt and North-East Africa, and due to customers expecting a quick turnaround for shorter and variable runs, the Youssef Allam Group, a long-standing Heidelberg agency, held a three-day open house event at the Print Media Academy in Cairo to launch the Linoprint C digital printing system.
Sales and service activities for these systems will be the responsibility of the newly founded company Aim, a subsidiary of the Youssef Allam Group.
“We are keen to advise customers and ascertain the best options for their particular business models. We can now do so using both offset and digital printing,” stresses the Group’s owner Adel Allam.
Heidelberg used the open house event to demonstrate the possibilities for integrating offset and digital printing - especially with Prinect Digital Print Manager, which paves the way for a seamless workflow between the two technologies.
“A number of customers were so impressed by the digital printing system’s productivity, colour,  quality, and efficiency - not to mention the Youssef Allam Group’s excellent service and reliability - that they signed a purchase contract for the Linoprint C then and there,” added Allam.