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Water-based textile inks supplier MagnaColours has unveiled BluePrint, its new sustainability initiative.

A corporate sustainability partnership between Magna and ocean conservation charity Just One Ocean, the Barnsley-based business said the new initiative highlights its commitment to sustainability and the health of the world’s oceans.

The aim of the project is to raise awareness of global ocean pollution and the impact of unsustainable manufacturing processes from the garment industry.

Magna’s support and donations to the charity will initially contribute to two key research projects: The Big Microplastic Survey, a science programme gathering data about the scale and distribution of the global microplastic issue; and an expedition to the Northwest passage in 2019, which will focus on gathering data from the arctic circle on the impact of anthropogenic activities.

Just One Ocean founder David Jones said: “As a UK conservation charity, having the support of business and industry is important to us. We are proactively undertaking research and raising awareness of ocean issues, but we need help from a wide range of organisations to do that.

“However, it is also important to us that we forge relationships with organisations that not only reflect our goals and objectives, but also contribute in some way to making the planet and the oceans potentially a better place. Sustainability is key to that and we are therefore delighted to have partnered with MagnaColours.”

The initiative has been officially introduced by MagnaColours at the ISS Long Beach expo, taking place in California from 18 January through to Sunday.

The company is also demonstrating a raft of its ink ranges on its stand throughout the show, including MagnaPrint Edge, MagnaPrint Bling and 3D puff ink MagnaPrint Expanding HT.

MagnaColours has a history of sustainability initiatives and environmentally-sensitive product ranges.

In 2017 the company developed the GNA mark, an eco-friendly standard for water-based inks used in textile printing that it said “meets the customer demand to significantly reduce the amount of hazardous and environmentally damaging chemicals from the garment printing industry”.

MagnaColours chairman and owner Tom Abbey said: “By choosing MagnaPrint inks, screen printers and brands can reduce their impact on the environment through eradicating harmful chemicals, reducing unnecessary ink consumption and increasing their production efficiency.

“As we continue to develop even more sustainable screen printing inks, with the BluePrint campaign we are also positively supporting the health of the earth's oceans.”

Last year MagnaColours acquired the goodwill and inventory of pigments, dyestuffs and speciality chemicals supplier LJ Specialities and launched new products MagnaPrint Emboss Ink and MagnaPrint Glow FX.