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Soyang Europe has ramped up its new print waste recycling partnership with waste management specialist Blue Castle Group.

The digitally printable media manufacturer said that the PVC Recycling Membership Scheme, which received an initial soft roll-out last year, offers “a much sought-after solution to the industry’s PVC waste dilemma”.

Soyang Europe managing director Mark Mashiter described the scheme as “the first step towards a very real recycling solution to the use of PVC banner material, which is widely used within the printing industry, but not currently recyclable.  We started quite slowly with some select customers who were mainly in the outdoor market producing billboards and banners. We wanted to do it step by step to ensure everything would work 100% before we rolled it out to the rest of the industry.

“The feedback has been good so far. We’re making positive progress with some of the higher volume production printers. They’ve entered into it because of pressure from their customer base and also after realizing that they need to do the right thing instead of sending product to landfill,” he said.