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Avery Dennison would be creating their biggest ever trade show presence at Labelexpo from 24 September in Brussels. Under the theme ‘Making a Material Difference’, the Avery Dennison team of experts will  demonstrate a range of newly launched and significant innovations across four key areas of focus, including sustainable materials and intelligent labels.

Avery’s new product innovations include, rPE - the industry’s first-ever facestock made from recycled polyethylene; rPET - a liner with more than 30% recycled PET bottle content; a new extension of the Avery  Dennison CleanFlake portfolio, an innovation that enable sclosed-loop PET recycling.

In addition to highlighting the large range of material solutions, there will also be a key focus on collaboration, with a hospitality area to meet, listen and collaborate with show attendees, as well as a dedicated  seminar space where Avery Dennison and partners will host think tank sessions on key industry topics such as sustainability, intelligent labels, neuromarketing insights, and, adhesives enabling functionality, shelf appeal or sustainability.

Jeroen Diderich, vice president and general manager of Avery Dennison Label and Graphics Materias, Europe said, “I’m very excited about Labelexpo 2019, as it gives us a great opportunity to launch new and exciting products to our customers, to gain their direct feedback, and to listen and collaborate with other industry players. In fact, we have new technologies and innovations that we are launching this year that were inspired by conversations that we have had at previous shows.”