Fespa is aiming to attract 1,000 non-Fespa regulars to Printeriors 2016 with an “application-focused” showcase aimed at interior designers and buyers as well as wide-format printers.

The wide-format trade show is hoping people who would not normally attend will be encouraged to visit its next offering, part of Fespa Digital 2016, in Amsterdam, from 8th to 11th March.

Sessions range from design for the workplace and vinyl applications for interiors to printed furniture.

Fespa divisional director Roz McGuinness said: “The key difference this year is we are engaging more with printers than manufacturers, so we can connect the two.

“People looking for printing can speak to those who can produce it for them. Printers meanwhile will be able to see what machines have been used to create specific interiors. The show will be of use to manufacturers looking for print to be part of their production process.”

She added: “Printed interior decoration is a strong diversification area for wide-format digital printers and is making waves in the interior design and architectural industries.

“Textile for decorative applications was also one of the main growth areas highlighted in last year’s Fespa Census.” McGuinness said there were numerous possibilities for printers in this sector including wall and floor coverings, textiles, furniture and accessories. “For 2016 we have chosen a hotel theme so that we can highlight the different techniques and applications that can be created using print across a number of interior environments. It will cover the complete gamut from ceramic tiles in bathrooms to printed cushions and curtains in the lounge or bedroom.