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Water-based ink manufacturer Magna Colours has launched its new MagnaPrint UV-reactive invisible ink range, kicking the range off with a dark blue.
After a development phase lasting around six months, the ink was launched for sampling and is soon to go on commercial sale, priced at £15/kg.
Helen Parry, who replaced Tom Abbey as Magna managing director, said the ink, intended for screen printers, was the only one of its kind to use water-based technology. The inks are designed to function either as a top coat or to be incorporated into a print.
“It’s fair to say that it was triggered by the concept of having a UV light at a sports event,” said Parry.
“It’s essentially an ink that is responsive under UV light only, the technology is used a lot in the security market, so we’ve kind of looked at that and extrapolated it into how you could use it in fashion.
“Blacklight is being used more and more in retailing and people are looking for different effects that are responsive to different lights.”
£10m-turnover Magna now plans on adding a pale blue and a strong red next year to the range, along with a number of new colours – red, blue, purple and yellow – to its photochromic UV range for outdoor use.