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WoodWing Software has introduced the latest update to Enterprise – WoodWing’s multichannel publishing solution – that allows media companies and publishers to adopt a channel-neutral content creation workflow, resulting in more efficient publishing on all channels.
Due to the media industry shifting from producing newspapers and magazines to producing content pieces, workflows and processes have changed for media companies. The tools they use, therefore, have to evolve as content is mainly required to arrive on digital channels first, but needs to be easily published to print too. Aurora ‘closes’ the gap between digital and print.
“With a fast-moving digital environment and increased competition for media companies, time cannot afford to be wasted on manual tasks. Media companies need agile, flexible, problem-solving solutions for their organizations,” says Jan de Roos, CEO of WoodWing. “Currently, it is very difficult to reuse print content on digital channels and amongst teams, brands and publications. Aurora solves this problem that many media companies have, creating content for both print and digital channels. By using a channel-neutral workflow with automation, the publishing process is sped up. For organizations that have a critical time to market, this really does provide them with a competitive edge.”
Enterprise Aurora supports channel-neutral content creation allowing for publishing on digital channels such as Facebook Instant Articles, Apple News,  mobile app or website. Variants of the story can be created, adapted and placed automatically onto a print layout, or published on other digital channels with one click of the button.