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OKI Europe has announced the launch of its new smartphone app, the ‘OKI AR Showroom’. This innovation enables customers to visualise OKI’s devices as well as high impact visual communications materials in their own environments through the use of Augmented Reality (AR).

Designed for retailers, the app is free to use and language agnostic, ensuring retailers in any country can benefit from its use. AR technology projects images onto the screen of a smartphone or tablet when the device is in camera mode. With augmented reality in the retail market projected to be worth $7951.2 million by 2023, the technology is rapidly being adopted by retailers to provide an immersive, real-time, in-store experience for consumers without them having to leave their home or workplace.

OKI Europe is bringing this same immersive experience to the retailers themselves through the OKI AR Showroom. Users can visualise how OKI’s range of High Definition Colour printers and multifunction printers combined with ad hoc state of the art software platforms, will fit within their own work environments by aiming their camera at a desk or work surface and selecting an OKI device from the screen.

Retailers will also discover the breadth of eye-catching, point-of-sale materials that OKI’s Retail Solutions can offer – at the touch of a button – in-store. These include drop banners, posters, shelf signage, floralabels, number plates and stickers on a huge range of media types, sizes and weights, including waterproof, magnetic and pre-cut media.  Furthermore, users can view all of these applications in situ, within their own retail environment.

“OKI has a rich heritage in innovation,” said Javier López, general manager, vertical solutions, OKI Europe Ltd. “For more than three decades we have focused on customer-led innovation, including the ground-breaking launch of Europe’s first LED printer. “Our new AR Showroom app is another industry-first, helping businesses understand how OKI printers can print on an amazingly wide range of media types and sizes, including film, waterproof, magnetic and pre-cut media. Additionally, customers can print in large format, up to 1.3m in duplex for highly impactful hanging banners to engage customers and drive sales. The app will enable retailers to open up a world of print possibilities and understand that by bringing printing in-store they can become more creative and responsive to their visual communications needs.”