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Jet Technologies has launched a new textured matte film, Rough Touch, featuring a unique rough, gritty feel.

Released this year, Rough Touch thermal matte film provides a new touch and feel that meets consumer demands for luxury looks and sensations in products.

"The new sandy film is the biggest variation in film to hit the market since the hugely popular Soft Touch film, which offers an ultra-matte silky feel laminate," said Jack Malki, director, Jet Technologies. "We expect that the Rough Touch film will follow in the footsteps of Soft Touch and prove highly popular amongst our customers who specialise in luxury printing and packaging. We see Rough Touch being a really good fit for curious industries looking for a gritty feel - anything from building and beach to coffee and culture."

It provides a high-quality matte finish with enhanced color and is applied in the same way as any other conventional film. It offers extra protection for printed jobs through avoiding scuffing and curling.

The film is also compatible with a range of finishes such as spot UV or hot stamping and is able to be glued and printed on by traditional offset with oxidative inks (specifically for non-porous materials), offset UV and screen printing.