OKI has stepped into the wide-format and inkjet markets with the acquisition of Seiko I Infotech (SIIT).

Data Corporation, an OKI Group company specialising in B2B printer manufacture and managed print services, acquired all the shares of the Seiko Instruments Inc subsidiary and created a new company, OKI Data Infotech, on 1st October.

OKI sees the trade print market as an important sector, as well as seeing cross-selling opportunities with clients buying its existing range of office printer products, particularly in the retail sector.

OKI marketing director Graham Lowes said: “We’re obviously extremely excited about the acquisition. It gives us new exciting opportunities to bring products to the market and gives us a wider outlook.

“We believe the wide-format market has got major opportunities and is a growth area. It’s a new opp-ortunity for us. We wanted to move the print business more into the graphic arts and short-run production space.

“Acquiring this technology is complementary to our own portfolio. It’s a completely new technology for us as OKI has never had inkjet technology, we have been toner-based only. It takes us into the graphic space and the wider market place using eco-solvent inks. The print can be placed outdoors and is suitable for point of sale and retail environments.

He said SIIT’s range of ColorPainter wide-format products, such as the recently launched eight-colour wide-format Color- Painter H3-104s which is aimed at the signage and indoor graphics markets and its Teriostar scanner/copier/printers, aimed at professional CAD, AEC and GIS users, would be rebranded at some point in the future.

  OKI Data Corporation describes the high-value-added printer business as its major growth area with the professional printer market being an important sector.