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OKI Europe Ltd’s unveils their new Pro9 Envelope Print System to enable print shops and print houses to take advantage of evolving trends in direct marketing. The Envelope System provides users of OKI’s Pro9 series Graphic Arts printers with the scope to differentiate their business on two counts. First it enables short runs of variable data envelope printing in less time than it takes to produce printing plates and ink up a press and without any set-up costs. Secondly, the Pro9542 Envelope System offers brilliant white and striking colour on colour envelopes – with exceptional, eye-catching results.
“Despite the great rise in direct marketing via email, consumers still see direct mail as more personal and trustworthy. Research by the Direct Marketing Association shows that in spite of the increasing number of online promotions direct mail still outperforms email; for example, its research showed that only 44% could recall a brand after an email campaign whereas 75% could do so after receiving direct mail,” says Shun Mochizuki, senior marketing manager, small format printers, OKI Europe Ltd.
“However, because of the convenience of email 51% of businesses prefer to use a mixed campaign, hence the need for shorter but more impactful, attention-seeking runs. The Pro9’s unparalleled ability to print CMKY + white and, in the case of the Pro9542, CMKY over white in one pass, will ensure print shops and print houses can offer something more striking and different than their competitors.”
OKI’s Envelope Print System includes an envelope feeder and conveyer developed by OKI to help drive productivity.