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Wood pulp and paper Sappi recently said it had moved to strengthen its leadership in the dissolving wood pulp (DWP) market with the launch of the Verve brand.
Sappi said demand for DWP continued to grow with rising consumer preference for products made from renewable, sustainably sourced and processed woodfibre.
As a significant producer of DWP, Sappi produces close to 1.4 million tonnes  per annum, with a 16% share of the market.
Commenting on the launch of the Sappi Verve brand, Steve Binnie, Sappi Limited CEO said, “Our products and service offering within the dissolving pulp market are highly valued and we remain an industry leader in this space. Verve gives recognition to this enviable reputation and the value we offer this market. Brands, including industrial business-to-business brands carry tremendous value, not just to customers but to the whole value chain. Sappi Verve represents our commitment to the entire value chain from brand owners through to the cellulosic fibre producers; our commitment to producing a natural fibre sourced from sustainably managed forests. As a responsible corporate citizen it is a commitment to our ethos of sustainability within the context of people, planet and prosperity.”
Bernhard Riegler VP marketing for Sappi’s dissolving wood pulp explained, “At Sappi we have always known there is something special to our dissolving wood pulp products. We have consistent, outstanding quality products, supported by dedicated customer service, all underpinned by a strong sustainability story.  As a fibre produced from natural and renewable resources, Verve provides the value chain with a sustainable choice not only within the broader textile sphere which includes cotton and polyester, but as a preferred sustainable choice within the dissolving wood pulp market.”
Binnie concluded, “Sappi Verve aligns perfectly with our goals as a business – diverse, sustainable, committed to growth and adding value to our customers, communities and investors. Sappi Verve meets the needs of a discerning, fast-growing and thriving world.”