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The 18th edition of K 2010, the largest international trade fair for the plastics and rubber industry is taking place from October 27 to November 3, 2010 in Dusseldorf, Germany. UAE is to have a larger presence at the show, which is held once every three years.

The German trade fair organizer Messe Dusseldorf hosted a press conference in Dubai. Ludwig Koenig, director, Messe Duesseldorf said, "UAE exhibitors will present their products over an exhibition space of 549 sq. m. compared to 129 sq. m. in 2007. The 242,000 trade visitors who attended the event three years ago came from nearly 100 countries. 57% of them were from outside Germany, among them about 700 experts from the UAE. As a key player in the plastics and rubber industry in the Gulf region, Dubai is an essential stop for us to announce the trade fair and discuss potential opportunities."

This edition will be four times bigger in terms of display area over the previous exhibition said the organisers adding said that GCC states, especially the UAE, have succeeded in diversifying its economy by investing heavily in the plastics industry. The total number of plastics industries in the UAE is 505 units, with an investment of $732 million, according to according to Gulf Organisation for Industrial Consulting.