Dubai-based label printers Kimoha Entrepreneurs purchased Xeikon's 3300 with an inline DCoat330 finishing unit digital label press at Drupa this year.

Vinesh Bhimani, managing director of Kimoha said: "In recent years we have noticed a clear trend for jobs with faster turnaround, in some cases combined with shorter run lengths. To remain competitive and address the market demand we felt it was time to move into digital printing. Going by this new trend, we felt Xeikon was best placed to partner us, based on their long term experience and eye for quality."

The digital label press is expected to be more suitable for run lengths of less than 2,000 metres and would complement Kimoha's large flexo division.

"The Middle East is a strong growth market and investment was necessary to ensure we could capture opportunities,' added Wolfram Gruening, executive director-Kimoha. 'The addition of digital capabilities will enable us to be more competitive in short to medium runs. We will be able to respond more effectively on quick turnaround jobs - taking the pressure off our flexo department. But this meant the quality had to match our flexo capabilities. The tools provided by Xeikon allowed us to create a perfect match between both digital and flexo.'

Xeikon managed to sell two digital label presses every day at Drupa to customers from Latin America, Western Europe, Japan and the Middle East.

Filip Weymans, labels and packaging segment manager noted: "We are delighted that such a respected Middle Eastern label printer has recognized the many benefits of Xeikon 3300, which has about 30% of the digital label printing market share."

The 3300 allows printing of labels and packaging of different sizes and formats in the same print run and the print speeds are unaffected by the number of colours used say the manufacturers. Inline densitometer ensures automatic density and register control, and enables fine-tuning during printing.

Bhimani added that his 230-employee firm was expanding and was named Dubai's third best innovator out of 73,000 SME's. Kimoha caters to the food, pharmaceuticals, cosmetics and other sectors, counting multinational companies like Nestle, Singapore Airlines, Johnson & Johnson and Total among their customers.