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Manufacturers of speciality printers, Primera Technology, announced its new AP550e Flat-Surface Label Applicator.
AP550e is a semi-automatic label applicator that makes it  easy to apply product and identification labels onto a wide range of flat surfaces such as rectangular or tapered bottles, boxes, packages, bags, pouches, lids, tins and much more. Labels are applied straight, without wrinkles or folds, in exactly the location desired.
“The AP550e Label Applicator is an affordable, easy-to-use device that helps our customers increase their production rates,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Perhaps even more important, it significantly enhance a product’s image. With AP550e, labels are applied straight and in precisely the same place on every package. It’s well-recognized that the better your packaging looks, the more you’ll likely sell.”
Roll or fan-fed labels printed by other methods such as flexographic, offset and thermal transfer can also be applied with the applicator, Primera announced in a statement. For round containers such as bottles, cans and jars, Primera  offers its AP360e and AP362e Label Applicators. No air-pressure supply is required  discarding the need of maintenance-prone air compressors.
AP550e is priced at € 2495 (MSRP) in Europe. The AP550e is available from Primera’s authorized distributors in more than 179 countries.